How Instagram reels gift feature income

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Instagram is reportedly testing a new feature called Gifts that would benefit content creators.

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Through the feature, creators will now be able to earn money from Reels. As per reports, the latest Instagram feature is an internal prototype.

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Instagram teased the feature in July, and was first noticed by app researcher Alessandro Paluzzi. 

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In a snapshot shared by Paluzzi, a toggle option is seen at the bottom of Reels that would let fans ‘send a gift’ like stars, charms, or mega-like, to the creator for every Reel. 

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In 2020, Instagram launched the concept of Badges through which users can show their support in live videos hosted by content creators.

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With Gifts on its way, now creators can earn money via livestreams and Instagram Reels.

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Instagram’s biggest competitor TikTok launched the Tip Jar feature in May and a direct tipping policy in December to show support to creators.

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