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1. Using Google Trends to Find Niches
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Whenever looking for a new niche, you’ll want to make sure you change your range from “Past 12 months” to “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining.
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2. Find Relevant Product Categories in Related Topics
After owning your niche, you might be interested in expanding into other verticals. So instead of only selling fake eyelashes on your store, you want to sell other product categories that people may also be interested in.
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3. Using Google Trends for Keyword Research
now you want to figure out which keywords to go after, how to name your product categories, and how to optimize a blog post on the topic of women’s blouses. A little trick you can do is take a quick look at “Related queries,” which is on the right side of “Related topics” section we just talked about.
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4. Promote Your Store Around Seasonal Trends
Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks and dips that will impact your monthly sales. During peak season, competition and sales will increase in full force. During the dips, you might start selling seasonal products.
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5. Using Google Trends for Content Freshness
Content marketing is helping top online retailers own more traffic to increase brand awareness and to get more customers than ever before. So creating blog content for your website can help grow your business.
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6. Create Content About Current Trends
On the homepage of Google Trends, you’ll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, realtime search trends, and search by country.
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7. Find Niche Topics by Region
One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes to advertising, we often target an audience based on their country. There are 325 million people in the United States alone. Surely the audience in New York isn’t the same as the audience in Louisiana.